As Fashion Editor and Stylist, my role was highly collaborative working with Merchant, Planning, Marketing and Creative teams to develop merchandising strategies for catalog and digital. Created aspirational and cohesive merchandise content reflecting the brand vision across all consumer touchpoints.

THE AUGUST BOOK

“HONOR THE CLASSICS” was the first catalog to launch the brand refresh, new brand identity and creative look and feel. Time tested, iconic styles from the versatile white shirt to the little black dress are articulated and styled with a fresh, modern aesthetic.

THE WOW HOLIDAY BOOK

The October Holiday book is an expression of our customer individual personal style. Inspired by the style and grace of Audrey Hepburn, Holiday looks capture her spirit in styles that reflect an insouciant elegance.

THE GIFT BOOK

This book highlights the best of both: the warm sweaters, luxurious cashmere and special gift-giving ideas that December signals, and tropic-inspired, warmer-weather favorites for that little escape she might be planning. When finished with her wish list for one setting, flip the book and she’ll arrive at the other. 

THE FEBRUARY BOOK

Influenced by our globetrotting founders “ROAD TO MARRAKESH” is the design aesthetic and location for the signature Spring Catalog. The book features a chapter and verse style to articulate the Brand moment and inspiration. A new section called “Adore This” spotlights a covet- worthy “must have” for the every fashionista. 

THE MARCH STORE BOOK

A tightly edited collection epitomizing the March brand moment of style and inspiration. The store book is sent to top customers and also as a marketing vehicle to turn prospects into loyalists.