As Merchandise Manager for eCommerce I Developed merchandising strategies for sportswear, dresses, and jewelry for WHBM.com. and partnered with store counterparts on maximizing multichannel business.
THE WORKKIT
CURATED
EXPERIENCE
Spearheaded the launch of Workkit seasonless suiting essentials via WHBM. Initally a web exclusive followed by a roll out as an integrated marketing campaign which increased conversion and AOV.
THE DAY & NIGHT LOOKBOOK
THE JEANEALOGY CAMPAIGN
Launched WHBM new denim collection with robust omnichannel strategy.
Drove engagement with video and custom zoom function highlighting fit feature.