As Fashion Editor for T.J.Maxx my role was to support merchandising big ideas and business goals by developing relevant digital content to bring merchandise stories to life. With over 11,000 brands, I created unique “on trend” looks that captured the individuality and spirit of the T.J.Maxx customer.
THE FALL
CAMPAIGN
THE
BE BOLD
CAMPAIGN
Fall Season kicked off with bold color and graphic backgrounds, the perfect counterpoint to looks that exemplified this aesthetic
ACTIVEWEAR
HERE COMES
THE SUN
To kick off T.j.Maxx May Moment, the focus was getting ready for Summer. Shot on location at the amusement park and beaches of Seaside Heights, NJ.
